Category Definition: Startups without novel technical components; succeed via capability, ops, brand.
Examples in NZ: food/beverage scaling, fitness franchise, tourism operators.
Why it Matters: These businesses thrive through operational capability, branding, and export readiness — government support focuses on mentoring and capability building.
5-Stage Pathway: Non-R&D Innovator
Do This First: Run “Is my R&D eligible?” test, then book a free session with your RBP Growth Advisor → request a Capability Voucher.
⚠️ If R&D eligibility = NO, focus on capability, mentoring, and export programs.
Stage | What to Do | Programs & Links | Why It Matters |
1. Setup & Entry | Formalise and connect with advisors | - New Zealand Business Number
- Regional Business Partner Network
- MSD Self-Employment Start-up Payment
- MSD Flexi-Wage for Self Employment
- MSD Business Training & Advice Grant | Entry into ecosystem + financial support for founders
|
2. Early Validation | Test idea with market | - RBP Capability Voucher
- Business Mentors NZ
- Te Puni Kōkiri Māori Business Support (if Māori-owned) | Proves customer demand
⚠️ Not eligible for R&D grants
|
3. Pre-Scale | Build systems, hire talent, expand networks | - NZTE Export Readiness & Services
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NZ Startup Ecosystem Directory
- Business Mentors NZ | Builds scalable systems, connects with markets & advisors
|
4. Scale & Capital Raise | Expand + raise capital | - NZ Export Credit (NZEC)
- NZTE International Growth Support | Investor + export support
|
5. Ongoing Support | Sustain long-term growth | - NZTE Long-Term Export Support
- Business Mentors NZ
- Chambers of Commerce | Long-term expansion, mentorship, and advocacy
|
Case Studies: Non-R&D Innovators
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🥤 Food & Beverage Startup
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🏋️ Fitness Studio Franchise
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🌄 Adventure Tourism Operator
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