Category Definition: Startups without novel technical components; succeed via capability, ops, brand.
Examples in NZ: food/beverage scaling, fitness franchise, tourism operators.
Why it Matters: These businesses thrive through operational capability, branding, and export readiness — government support focuses on mentoring and capability building.
5-Stage Pathway: Non-R&D Innovator
Do This First: Run “Is my R&D eligible?” test, then book a free session with your RBP Growth Advisor → request a Capability Voucher.
⚠️ If R&D eligibility = NO, focus on capability, mentoring, and export programs.
Stage | What to Do | Programs & Links | Why It Matters |
1. Setup & Entry | Formalise and connect with advisors | Entry into ecosystem + financial support for founders
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2. Early Validation | Test idea with market | - RBP Capability Voucher
- Business Mentors NZ
- Te Puni Kōkiri Māori Business Support (if Māori-owned) | Proves customer demand
⚠️ Not eligible for R&D grants
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3. Pre-Scale | Build systems, hire talent, expand networks | Builds scalable systems, connects with markets & advisors
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4. Scale & Capital Raise | Expand + raise capital | Investor + export support
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5. Ongoing Support | Sustain long-term growth | Long-term expansion, mentorship, and advocacy
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Case Studies: Non-R&D Innovators
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🥤 Food & Beverage Startup
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🏋️ Fitness Studio Franchise
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🌄 Adventure Tourism Operator
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