Pathway 4: R&D NO

Category Definition: Startups without novel technical components; succeed via capability, ops, brand.

Examples in NZ: food/beverage scaling, fitness franchise, tourism operators.

Why it Matters: These businesses thrive through operational capability, branding, and export readiness — government support focuses on mentoring and capability building.

5-Stage Pathway: Non-R&D Innovator

Do This First: Run “Is my R&D eligible?” test, then book a free session with your RBP Growth Advisor → request a Capability Voucher.

⚠️ If R&D eligibility = NO, focus on capability, mentoring, and export programs.

Stage	What to Do	Programs & Links	Why It Matters
1. Setup & Entry	Formalise and connect with advisors	- New Zealand Business Number - Regional Business Partner Network - MSD Self-Employment Start-up Payment - MSD Flexi-Wage for Self Employment - MSD Business Training & Advice Grant	Entry into ecosystem + financial support for founders
2. Early Validation	Test idea with market	- RBP Capability Voucher - Business Mentors NZ - Te Puni Kōkiri Māori Business Support (if Māori-owned)	Proves customer demand ⚠️ Not eligible for R&D grants
3. Pre-Scale	Build systems, hire talent, expand networks	- NZTE Export Readiness & Services Accelerators NZ Startup Ecosystem Directory - Business Mentors NZ	Builds scalable systems, connects with markets & advisors
4. Scale & Capital Raise	Expand + raise capital	- NZ Export Credit (NZEC) - NZTE International Growth Support	Investor + export support
5. Ongoing Support	Sustain long-term growth	- NZTE Long-Term Export Support - Business Mentors NZ - Chambers of Commerce	Long-term expansion, mentorship, and advocacy

Case Studies: Non-R&D Innovators

Quick Navigation:

NZ Government Support

Pathway 1: R&D YES Pathway 2: AI & Software – R&D YES Pathway 3: AI & Software – R&D NO Pathway 4: R&D NO