Category Definition: Startups without novel technical components; succeed via capability, ops, brand.
Examples in NZ: food/beverage scaling, fitness franchise, tourism operators.
Why it Matters: These businesses thrive through operational capability, branding, and export readiness — government support focuses on mentoring and capability building.
5-Stage Pathway: Non-R&D Innovator
Do This First: Run “Is my R&D eligible?” test, then book a free session with your RBP Growth Advisor → request a Capability Voucher.
⚠️ If R&D eligibility = NO, focus on capability, mentoring, and export programs.
| Stage | What to Do | Programs & Links | Why It Matters | 
| 1. Setup & Entry | Formalise and connect with advisors | - New Zealand Business Number   
- Regional Business Partner Network   
- MSD Self-Employment Start-up Payment   
- MSD Flexi-Wage for Self Employment   
- MSD Business Training & Advice Grant | Entry into ecosystem + financial support for founders
 | 
| 2. Early Validation | Test idea with market | - RBP Capability Voucher   
- Business Mentors NZ   
- Te Puni Kōkiri Māori Business Support (if Māori-owned) | Proves customer demand  
⚠️ Not eligible for R&D grants
 | 
| 3. Pre-Scale | Build systems, hire talent, expand networks | - NZTE Export Readiness & Services   
 | Builds scalable systems, connects with markets & advisors
 | 
| 4. Scale & Capital Raise | Expand + raise capital | - NZ Export Credit (NZEC)   
- NZTE International Growth Support | Investor + export support  
 | 
| 5. Ongoing Support | Sustain long-term growth | - NZTE Long-Term Export Support   
- Business Mentors NZ   
- Chambers of Commerce | Long-term expansion, mentorship, and advocacy
 | 
Case Studies: Non-R&D Innovators
🥤 Food & Beverage Startup
🏋️ Fitness Studio Franchise
🌄 Adventure Tourism Operator
Quick Navigation:
NZ Government Support 
Pathway 1: R&D YES 
Pathway 2: AI & Software – R&D YES 
Pathway 3: AI & Software – R&D NO 
Pathway 4: R&D NO  
