New Zealand's most trusted startup experts solve what founders can't Google.
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Execution, not theory. Monthly editions solving what Google can’t.
Why Expert Editions
New Zealand founders aren’t blocked by motivation — they’re blocked by missing infrastructure.
We partnered with NZ’s most trusted startup operators, funders, and trailblazers to turn real founder search intent into tactical execution pages.
This isn’t theory or inspiration. It’s execution, designed to unblock your next move.
- Backed by search data
- Written by people who’ve actually done it
- Updated monthly
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Expert Editions drop monthly. Get notified when the next one goes live.






Funding Editions
- What VCs Want — James Palmer (Blackbird Ventures)
- The Founder’s Guide to VC — James Fuller (Hnry)
Operator Editions
- Start a Startup — Kate Radcliffe-Reid (Backkr)
- Consumer Brand — Peter Torrington (Ask Pete Advisory)
- Selling Overseas — James Hayes (Virtual Medical Coaching)
Trailblazer Editions
- NZ Government Support — Mark Robinson (VentureNest)
- Startup Legal — Tony Davis (Avid.Legal)
- Women: Stay in the Room — Lane Litz (WFW)
Know Something We Don’t? We’d Love to Hear from You.
It’s hard to keep track of an ever-changing ecosystem.
We appreciate your contribution to What Founders Want. Together we can make starting a startup easier for founders in New Zealand.
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