Category Definition: Using existing tech in new ways (no new algorithms/datasets).
Examples in NZ: SaaS with ChatGPT API, CRM workflow dashboards, Shopify plugin integrations.
Why it Matters: Not eligible for R&D-specific grants — focus is on capability, mentoring, and export readiness to build sustainable growth.
5-Stage Pathway: AI & Software – R&D NO
Do This First: Register with Regional Business Partners (RBP) → request a Capability Voucher.
| Stage | What to Do | Programs & Links | Why It Matters | 
| 1. Setup & Entry | Formalise + connect | - New Zealand Business Number (NZBN)  
- Regional Business Partner Network – Find Your RBP  
- MSD Self-Employment Start-up Payment  
- MSD Flexi-Wage for Self Employment  
- MSD Business Training & Advice Grant | Entry into support system, early financial help, and advisory funding. | 
| 2. Early Validation | Test idea with market | - RBP Capability Voucher  
- Business Mentors NZ | Proves customer demand. 
⚠️ Not eligible for R&D grants. | 
| 3. Pre-Scale | Build systems & team | - NZTE Export Readiness  
 | Build scalable systems, prepare for export, connect with founder networks. | 
| 4. Scale & Capital Raise | Expand + raise | - NZ Export Credit (NZEC)  
- New Zealand Growth Capital Partners (Aspire + Elevate Funds)  
- NZTE International Growth Support | Investor + export support. 
NZEC reduces risk on overseas contracts. | 
| 5. Ongoing Support | Sustain growth | - NZTE Long-Term Export Support  
- Business Mentors NZ | Ensures continued capability, export expansion, and mentorship. | 
Case Studies: AI & Software – R&D NO
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📈 AI Marketing Tool (Non-R&D SaaS)
Quick Navigation:
NZ Government Support 
Pathway 1: R&D YES 
Pathway 2: AI & Software – R&D YES 
Pathway 3: AI & Software – R&D NO 
Pathway 4: R&D NO  
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🛒 E-Commerce Plugin Startup
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