Category Definition: Using existing tech in new ways (no new algorithms/datasets).
Examples in NZ: SaaS with ChatGPT API, CRM workflow dashboards, Shopify plugin integrations.
Why it Matters: Not eligible for R&D-specific grants — focus is on capability, mentoring, and export readiness to build sustainable growth.
5-Stage Pathway: AI & Software – R&D NO
Do This First: Register with Regional Business Partners (RBP) → request a Capability Voucher.
Stage | What to Do | Programs & Links | Why It Matters |
1. Setup & Entry | Formalise + connect | Entry into support system, early financial help, and advisory funding. | |
2. Early Validation | Test idea with market | Proves customer demand.
⚠️ Not eligible for R&D grants. | |
3. Pre-Scale | Build systems & team | Build scalable systems, prepare for export, connect with founder networks. | |
4. Scale & Capital Raise | Expand + raise | Investor + export support.
NZEC reduces risk on overseas contracts. | |
5. Ongoing Support | Sustain growth | Ensures continued capability, export expansion, and mentorship. |
Case Studies: AI & Software – R&D NO
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📈 AI Marketing Tool (Non-R&D SaaS)
Quick Navigation:
Pathway 1: R&D YES
Pathway 2: AI & Software – R&D YES
Pathway 3: AI & Software – R&D NO
Pathway 4: R&D NO
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🛒 E-Commerce Plugin Startup
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🖥️ SME Workflow Dashboard
