James Hayes is the founder of Virtual Medical Coaching, a global-first SaaS platform for medical education. Originally an academic researcher in medical imaging, he bootstrapped his company from Christchurch into a business serving universities and hospitals across the US, Europe, and Latin America. Without raising capital or hiring a sales team, James closed international customers from day one, building a lean but globally scalable SaaS.
This guide distills his experience into a founder-first playbook. It unpacks what actually works when selling software overseas — from setting up billing and compliance, to avoiding costly mistakes with trade shows, localisation, and pricing. It’s designed for first-time, global-first founders who want to skip the local-first path and scale SaaS from New Zealand (or anywhere small) to the world.
James Hayes | Virtual Medical Coaching
How to sell your SaaS overseas from day one.
Practical, founder-tested advice on pricing, compliance, and closing global customers without raising capital.
Selling SaaS Overseas
Low-cost, easy-entry overseas sales channels for early-stage B2B SaaS startups in New Zealand
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B2B SaaS Easy-Entry Overseas Sales ChannelsB2B SaaS Easy-Entry Overseas Sales Channels
Practical, low-cost playbooks for getting your first overseas customers — tailored to NZ founders.
- Step-by-step channels that actually work on a startup budget
- Expert-level tips and tricks normally kept behind closed doors
- Global resources, tools, and directories in one place
- Written for first-time founders building from NZ and AU
Part 1: Going Global From Day One
Why New Zealand founders can’t afford to go local-first.
Part 2: Building a Global SaaS Stack
Set up payments, servers, and support to sell anywhere.
Part 3: Selling Without Trade Shows
The lean, direct sales playbook that actually works.
Part 4: Compliance, FX & Lessons Learned
Avoid the hidden costs and risks of exporting SaaS.
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Virtual Reality Healthcare Simulation
Virtual Medical Coaching (VMC) delivers immersive virtual reality healthcare simulations that let clinicians and students safely master procedures before ever seeing a patient. Learners train for high-risk events and new equipment in a realistic environment, improving knowledge retention by 20–30% and cutting training time in half. Skills and safety behaviors last up to 12 months — far beyond traditional methods — helping healthcare providers reduce risk, improve quality, and save lives.
