B2B SaaS Easy-Entry Overseas Sales Channels

For New Zealand founders looking to sell overseas, these are low-cost, easy-entry channels categorised by function.

Each table includes expert-level tips and tricks so you can approach them like a seasoned global SaaS seller.

Top 5 Channels for NZ SaaS Founders

Quick wins to start selling overseas on a startup budget.

Cold Email Campaigns → Direct, free, and effective when personalised.
LinkedIn Outreach & Social Selling → Fastest access to global decision-makers.
Review Sites (G2, Capterra) → Early reviews drive inbound credibility.
Co-Marketing Partnerships → Share audiences with complementary SaaS to double reach.
Communities (Reddit, IndieHackers, Slack Groups) → Founder-led trust-building without ad spend.

Quick Navigation:

Win overseas leads without ad spend.

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SEO in the Age of Generative AI

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Founder’s Content Playbook for the Age of AI

Channel	Why It Works	Best Practice	Link
SEO	Drives steady organic overseas leads searching for your solution	Focus on pain-point keywords, publish helpful content	https://moz.com/beginners-guide-to-seo
Content Marketing & Blogging	Builds trust with global prospects and educates them	Tailor content to customer challenges; repurpose across channels	https://contentmarketinginstitute.com
Webinars & Virtual Events	Cost-effective way to demo products globally	Teach, don’t pitch; record for on-demand lead gen	https://zoom.us https://www.loom.com
PR & Thought Leadership	Exposure via tech press, podcasts, guest articles	Tie outreach to industry trends; craft a founder story	https://medium.com https://help.substack.com
Product-Led Growth & Viral Loops	Users spread your tool by inviting colleagues/peers	Implement two-sided referral incentives	https://referralrock.com

Direct engagement with decision-makers abroad.

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Expert Tips & Tricks

Channel	Why It Works	Best Practice	Link
Cold Email Campaigns	Free, direct way to reach decision-makers abroad	Personalise, provide value, A/B test subject lines	https://www.reddit.com/r/sales/comments/1adptn3/what_are_some_of_the_most_effective_cold_email/ https://www.zendesk.com/blog/cold-email-templates/ https://www.close.com/blog/cold-email-templates
LinkedIn Outreach & Social Selling	Access global B2B decision-makers directly	Optimise profile, engage authentically, keep DMs concise	https://www.linkedin.com/sales/
Direct Calls & Virtual Demos	Builds trust for complex/high-value SaaS sales	Discovery-first, schedule in prospect’s timezone	https://calendly.com

Get discovered where buyers already look.

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Expert Tips & Tricks

Channel	Why It Works	Best Practice	Link
Integration Marketplaces (HubSpot, Slack, Atlassian, AWS)	Tap into big platform user bases	Build integrations, polish listing with screenshots/reviews	https://ecosystem.hubspot.com/marketplace/apps https://slack.com/apps https://appexchange.salesforce.com
Review Sites (G2, Capterra, GetApp)	Buyers often search “best X software” here	Ask early users for reviews to boost ranking	https://www.g2.com https://www.capterra.com
Launch Platforms (Product Hunt, BetaList, Hacker News)	Free exposure to global early adopters	Prep visuals/pitch; engage on launch day	https://www.producthunt.com https://betalist.com https://news.ycombinator.com/show
Business & Industry Directories	Improves discoverability and credibility	Keep info updated and consistent across listings	https://alternativeto.net

Leverage others’ networks to accelerate reach.

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Tips & Tricks for Resellers & Channel Partners

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Tips & Tricks for Co-Marketing Partnerships

Channel	Why It Works	Best Practice	Link
Co-Marketing Partnerships	Share audiences with complementary SaaS	Pitch joint activities (e.g. webinars, blogs)	https://www.datadab.com/blog/the-saas-marketers-guide-to-co-marketing-creating-win-win-partnerships-for-mutual-growth/ https://www.channeltivity.com/blog/the-complete-guide-to-partner-marketing/ https://www.bvp.com/atlas/the-gtm-guide-to-building-saas-channel-partnerships
Resellers & Channel Partners	Tap into distributors/consultants’ networks	Train partners; provide collateral and clear value prop	https://www.progress.com/partners/partner-locator https://www.coreview.com/partner-directory https://www.akamai.com/partners/partner-directory https://partnerdirectory.atlassian.com/ https://partner.microsoft.com/en-us/partnership/find-a-partner
Affiliate Programs	Influencers/bloggers promote you for commission	Offer 20–30% incentive, provide affiliate sign-up page	https://partnerstack.com
Industry Associations & Networks	Credibility and access to target buyers	Offer workshops, content, or discounts for members	https://scientists.org.nz

Build trust and word-of-mouth in active spaces.

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Expert Tips & Tricks

Channel	Why It Works	Best Practice	Link
Social Media Communities (Reddit, IndieHackers, Slack, Discord, LinkedIn Groups)	Meet buyers where they gather online	Lead with insights, not sales pitches	https://www.reddit.com/r/SaaS https://www.indiehackers.com
Q&A Platforms (Quora, Stack Overflow, Dev.to)	Answer questions and position your SaaS as a solution	Provide genuinely helpful answers; avoid spam	https://www.quora.com https://dev.to
Open Source & Developer Exposure (dev tools only)	Build global credibility through free projects/docs	Open-source utilities; provide clear upgrade path	https://github.com
Customer Referral Networks	Turn happy customers into free overseas advocates	Ask after they’ve seen value; offer win-win incentives	https://referralrock.com

Define your ICP early. Outbound and inbound only work if you know who you’re selling to.
Go multi-touch, multi-channel. Mix LinkedIn, cold email, and content touches.
Sequence persistently but respectfully. Expect 8+ touches before most first meetings.
Use proven frameworks. MEDDIC and SPIN Selling help qualify and prioritise.
Exploit marketplaces and ecosystems. AWS, Azure, and G2 can outperform your site early on.
Measure lead quality, not vanity metrics. 5 qualified overseas leads > 500 unqualified sign-ups.
Stay compliant and culturally aware. Respect GDPR, CAN-SPAM, and local norms in tone and timing.