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A founder-first directory of legal, financial, and professional services that understand startups.
Founders come here to answer one simple question:
Who should I talk to right now?
When decisions are expensive, time-critical, and hard to reverse, founders shouldn’t have to rely on:
- word of mouth
- private networks
- outdated lists
- sales-driven directories
This directory provides a neutral, founder-oriented reference for startup-ready service providers working with New Zealand companies.
The NZ Startup Service Providers Directory:
1. Build your Startup
2. Protect your Startup
Cybersecurity (1)
3. Grow your Startup
Submit a Service:
This directory is for service providers who make money by working with startups. They understand founder constraints, high-stakes decisions, and when they can add value.
👋 Founders
Know a great service provider? Recommend them here (takes less than a minute).
👋 Service Providers
Are you a startup service provider? Submit your listing.
1. Build your Startup
Venture Studios
Previously Unavailable
Startup-focused brand and positioning studio delivering brand strategy and visual identity. Also operates a VC fund and venture studio behind companies like Tracksuit and Ideally.
Paloma Group
Venture studio partnering with founders to build, launch, and scale high-growth technology companies through co-creation, product development, and venture investment.
Tech & Product Development
batko.ai
https://batko.ai/ai-os/for-business
We audit operations, build custom AI agents, and deploy them to handle day-to-day work.
Creative Coast
https://www.creativecoast.co.nz
Idea validation, product strategy and technical development for non-technical founders.
Do AI
We help founders and teams turn high-potential ideas into working products leveraging AI and modern technology.
Edition
https://www.editiongroup.com/nz
Design-led technology studio for startups and growing tech companies.
Jorgen Agency
We help early-stage startups design their brand, product, and pitch so they can launch fast and raise with clarity. We act like fractional design leadership (think like a CCO, Design Lead, UI/UX designer etc) but without hiring full time.
Fractional Executives
VentureNest
https://www.venturenest.co.nz/
We provide startup advisory and fractional leadership support to help founders move from early traction to scalable growth.
CFO 4 U
Fractional CFO services for startups and SMEs.
Mitchell Agentic Partners
https://www.mitchellagentic.co.nz/
Operational and commercial execution support for founders and C-suite leaders when growth creates more priorities than internal capacity.
Sandy Isaac
For deep techs, I help bridge the move from R&D to commercial.
For SaaS, Fintechs and other, I help scale their ability to deliver, prioritise, think ahead and strengthen the value proposition.
SpecialOps
We embed experienced operators into startups to help them execute, scale and solve messy operational problems.
BloomHQ
We embed as a fractional Chief People Officer, working alongside startup founders and leaders to build what their business needs as it grows.
The Fractional Directory
https://www.fractional.directory/
We surface all publicly operating fractional leaders in Australia (Sydney and Western Australia), New Zealand, and Singapore.
Startup Coaching & Advisory
Cascade Coaching
https://www.cascadecoaching.co.nz/
Cascade is a strategic advisory and holistic coaching service for startup and SME founders looking to launch or scale and enjoy doing it.
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Ask Pete
Go-to-market advisory helping New Zealand consumer brands develop strategy, build products, and execute successful retail and international growth initiatives.
Laura Sessions Business Coaching
https://www.laurasessions.com/
Business and leadership coaching helping founders and professionals build confidence, gain clarity, and navigate career and business challenges.
More Startup Advisory & Coaching Resources:
Recruitment & Hiring
Talent Connection NZ Limited
https://talentconnection.co.nz
Recruitment for startups and high growth companies.
Talent Army
Technology recruitment firm helping companies build engineering and product teams through deep networks in the tech ecosystem.
Sprout People
People and organisational advisory supporting founders and leaders with recruitment, organisational design, and leadership development.
More Recruitment & Hiring Resources:
Immigration & Visas
Concord Visa
Visa advisory helping founders, startups, and global talent secure strategic US visas and navigate immigration pathways.
Lane Neave Immigration
https://www.laneneaveimmigration.co.nz/
Immigration law specialists helping New Zealand employers hire international talent and stay compliant with immigration and workplace regulations.
2. Protect your Startup
Accounting & Tax
Playdough
We provide back-office support for startups including finance, HR and operational systems.
Fusion Tax
Chartered accounting and tax advisory firm helping startups set up the right structures, manage tax obligations, and prepare for growth and investment.
Get Tax Credits
We help innovative companies claim the R&D Tax Incentive and other available tax credits.
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Instinct Lab NZ
Instinct Lab NZ supports founders with R&D tax credits, grants, fractional CFO support, advisory, governance and capital raising support along with founder coaching.
BlueRock
We get tax refunds, tax credits and grants for startups and innovative businesses with growth or R&D projects.
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Insurance
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Partridge Advisory
https://partridgeadvisory.co.nz
Risk and insurance advisory for startups and growth companies.
Fundraising, Legal & M&A
Avid Legal
Advice, strategy and legal services for high growth companies, ambitious startups and game-changing ventures.
Parry Field Lawyers
We are a law firm that works with early stage companies on capital raising, governance, legal structuring, shareholder agreements, ESOPs and commercial contracts.
Kindrik Partners
Technology lawyers helping startups and tech companies do business and raise capital in New Zealand and beyond.
More Fundraising, Legal & M&A Resources:
Orchestra
Equity management platform helping NZ startups manage cap tables, employee share schemes, and investor communications in one place.
IP, Patents & Trademarks
Prime Innovation
https://www.primeinnovation.co.nz/
IP consulting and services that help innovators protect, manage, and commercialise intellectual property.
Henry Hughes IP
We help companies identify, protect and leverage their intellectual property, including patents, trade marks, designs, copyright and confidential information.
More IP, Patents & Trademarks Resources:
Cybersecurity
Cyberfern
Cybersecurity advisory helping startups understand risk early and build practical security practices as they grow.
3. Grow your Startup
Marketing, PR & Brand
Newsary
We provide startups in ANZ with media intelligence (what's trending in your industry, your brand visibility vs competitors) and public relations advice, strategy and services, with a little help of AI.
Mindshare Lab
We help B2B founders grow their LinkedIn presence and pipeline with content, ghostwriting and personal brand strategy.
FoundrPR
Public relations support specifically for startups and founders looking to grow visibility.
Sling & Stone
Communications and PR agency for startups and scale-ups building category-defining products.
PixelHub LTD
Marketing consultant and content creation (graphic design, web, videography).
Events
Verve
We work with startups to plan and run events like user conferences, roadshows, and trade show activity, starting with strategy, not logistics.
Looking for more Service Providers?
Entrepreneur Service Providers (NZ Entrepreneur)
https://nzentrepreneur.co.nz/entrepreneur-service-providers/
Directory of organisations and service providers that support New Zealand founders with the knowledge and help needed to build, protect, and grow their business.
Founder Signal (Batko.ai)
A founder-only review platform (AU-heavy) with verified, real-world feedback on VCs, lawyers, and accountants.
Submit a Service:
This directory is for service providers who make money by working with startups. They understand founder constraints, high-stakes decisions, and when they can add value.
👋 Founders
Know a great service provider? Recommend them here (takes less than a minute).
👋 Service Providers
Are you a startup service provider? Submit your listing.
How Inclusion Works
All submissions are reviewed.
Inclusion is based on:
- relevance to startup founders
- clarity of service offering
- usefulness to founders
Listings are factual and non-promotional.
WFW Directory Badge
Providers accepted into the directory receive the WFW Directory Badge.
The badge indicates that a provider:
- regularly works with startups
- understands founder constraints
- has been reviewed for founder relevance
It is not a guarantee of outcomes or performance.
Listings may be removed if information becomes outdated or misleading.
About What Founders Want
What Founders Want builds founder-first infrastructure for New Zealand’s startup ecosystem.
We create directories, templates, and resources that answer the questions founders actually search for.
If something reduces wasted time, lowers risk, or improves decision-making for founders, it belongs here.