Startup Perks
Startup Perks

Startup Perks

New Zealand’s Longest List of Open Access Startup Perks — Every offer here helps reduce your burn while building momentum. All perks are open-access — no accelerator or private group required.

Welcome to the What Founders Want Perks Library: every perk here is fully verified for New Zealand founders. No fake codes, no US-only exclusions, no expired offers. Just clean, valuable tools to build and scale your startup — fast.

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Total Perks Value: Over $1 Million NZD across cloud credits, tools, and services.

What you’ll find:

  • Cloud infrastructure: AWS, GCP, Azure, IBM, DigitalOcean — up to $350K+ in credits
  • Productivity tools: Notion, Miro — up to $6K in collaboration perks
  • Growth stack: Intercom, Zendesk, Mixpanel, Segment, Freshworks — over $100K in CRM and analytics credits
  • Financial tools: Stripe fee waivers up to $25K, Carta free cap table for early-stage startups
  • Legal & accounting: No open-access legal perks, but free government R&D grants and tax credits available
  • Customer support & monitoring: Raygun, Uploadcare, Zenduty — up to $20K in dev-facing support perks

How to use the What Founders Want Perks Library

  1. Scan categories and perk values to prioritise.
  2. Click direct links to claim your credits (no email captures or hidden requirements).
  3. Save thousands as you scale.

Cloud Infrastructure

These perks provide cloud computing credits and related benefits to help startups build and scale their infrastructure.

Organization
Description
Offer (Monetary Value)
Value
Verified Link
Amazon Web Services (AWS) – Activate Founders
AWS startup program (self-service track) for early-stage companies
$1,000 AWS cloud credits (valid 2 years) + $350 AWS Developer Support credits pages.awscloud.com
$1,000 (+$350)
AWS Activate pages.awscloud.com
Amazon Web Services (AWS) – Lift NZ
AWS Lift program for NZ small/medium businesses (including startups)
Up to $83,500 USD in AWS credits over 12 months aboutamazon.com.aua
$83,500
AWS Launch Announcement aboutamazon.com.au
Microsoft – Startups Founders Hub
Microsoft’s ANZ startup hub offering Azure and tools
Up to $150,000 in Azure cloud credits (tiered as startup grows) mercia.co.uk
$150,000
Mercia (Microsoft) mercia.co.uk
Google Cloud – Startups Program
Google for Startups Cloud Program (early-stage and funded tracks)
Up to $350,000 in Google Cloud credits (e.g. $2k for early MVP, $200k for funded, $350k for AI startups) cloud.google.com
$350,000
Google Cloud cloud.google.com
Oracle – Oracle for Startups
Oracle Cloud Infrastructure (OCI) startup program
$500 USD in free OCI credits + 70% discount for 2 years on OCI usage codeproject.com
$500 (+70% off)
CodeProject (Oracle) codeproject.com
DigitalOcean – Hatch Program
DigitalOcean global startup program (apply directly)
Up to $100,000 in DigitalOcean credits for compute & cloud services businesswire.com
$100,000
BusinessWire (DO) businesswire.com

Developer Tools

Perks that provide development and DevOps tools at reduced or no cost, enabling engineering teams to work more effectively.

Organization
Description
Offer (Monetary Value)
Value
Verified Link
GitLab – Startup Program (Note: GitHub’s startup benefits are available via Microsoft Founders Hub (above), and other developer tool perks are often provided via partner platforms listed later.)
GitLab’s program for early-stage startups (no partner needed)
12 months free GitLab Ultimate (top-tier DevOps platform)up to $10,440 USD savings joinsecret.com
~$10,440
Secret (GitLab deal) joinsecret.com
DevRev for Startups
Developer-first platform that connects product, engineering, and support into one system. Ideal for startups, it streamlines issue tracking, customer feedback, and roadmap planning in a single workflow.
Get 12 months of DevRev Pro (up to $10,000 in credits) plus 50% off your next year — ideal for product-led teams building in public. Includes access to technical experts, guides, and early-stage support. • Backed by an incubator or accelerator • Seed or Series A funded • New to DevRev
~$10,000

Productivity & Collaboration Tools

Perks that help startups with team productivity, documentation, and collaboration software.

Organization
Description
Offer (Monetary Value)
Value
Verified Link
Notion – Notion for Startups
Workspace wiki & notes platform (open to all eligible startups)
Free Notion “Plus” Plan for 3–6 months, including unlimited AI features (valued up to $6,000) notion.com
$6,000
Notion Blog notion.com
Miro – Startup Program (Open)
Online collaborative whiteboard tool for teams
$500 in Miro credits for any plan (available to startups not in a partner network) miro.com
$500
Miro Help Center miro.com

Analytics, Monitoring & Product Data

Perks for product analytics, user tracking, and monitoring tools to help startups understand their customers and product performance.

Organization
Description
Offer (Monetary Value)
Value
Verified Link
Twilio Segment – Startup Program
Customer data platform (CDP) by Twilio, for product analytics
Segment Team Plan free for up to 2 years (up to $25,000 value) startup.shibin.co
$25,000
Startup Wiki startup.shibin.co
Mixpanel – Startups Program
User behavior analytics platform (product analytics)
1 year free Mixpanel Growth Plan (includes up to 1 billion events; $50,000 in credits) startup.shibin.co
$50,000
Startup Wiki startup.shibin.co
Amplitude – Startup Scholarship
Product analytics and experimentation suite
1 year free Amplitude Growth Plan (up to $40,000 value, incl. 200k MTUs/month) startupcredits.io
$40,000
StartupCredits (Amplitude) startupcredits.io

CRM, Support & Marketing Tools

Perks that offer customer relationship management (CRM), customer support, and marketing software credits or discounts to early-stage startups.

Organization
Description
Offer (Monetary Value)
Value
Verified Link
Zendesk – Startups Program
Customer support/helpdesk software suite
6 months free Zendesk Suite + Sell for up to 50 agents (full product access) support.zendesk.com
Varies (~$218×6 min.)
Zendesk Help support.zendesk.com
Intercom – Early Stage Program
Customer messaging & live chat platform for support and engagement
90% discount in 1st year, 50% in 2nd, 25% in 3rd for Intercom platform (new startups) intercom.com
90% off
Intercom intercom.com
Freshworks – Startup Credits
Suite of CRM, marketing, support, and IT tools (Freshworks Cloud)
Credits up to $10,000 USD usable across Freshworks products (e.g. $1,250 per product) startup.shibin.co
$10,000
Startup Wiki startup.shibin.co

Financial, Accounting & Fundraising Tools

Perks to help manage cap tables, accounting, and finance. (Note: NZ startups commonly use local accounting software like Xero, which offers standard free trials; no special open startup credit is available from Xero at this time.)

Organization
Description
Offer (Monetary Value)
Value
Verified Link
Carta – Launch Plan
Cap table and equity management platform (early-stage companies)
Free cap table management for startups with ≤25 stakeholders and ≤$1M raised (Carta Launch) carta.com
Free ( ~$2,000/yr )
Carta Pricing carta.com
Airwallex for Startups
A fintech-driven program offering Kiwi startups financial tools, exclusive perks, and community support to accelerate growth.
NZD $50,000 in fee-free FX conversions, 1% cashback on international card spend, and eligibility for a NZD $10,000 Business Acceleration Grant. https://www.airwallex.com/nz/airwallex-for-startups
High – significant financial benefits and access to a supportive startup ecosystem.

NZ Government Grants & Programs

New Zealand government provides several grants, tax incentives, and co-funding programs to support startup innovation and growth. These are open to NZ-incorporated businesses (subject to eligibility criteria) and can provide significant monetary support:

⚠️ Note on Callaghan Innovation Funding (2025):

Several grants listed on this page rely on Callaghan Innovation’s funding. As of Q2 2025, this funding is under government review and may be subject to changes in structure, availability, or scope. Confirm funding status directly before applying.

Program (Agency)
Description & Eligibility
Offer (Monetary Value)
Value
Verified Link
R&D Tax Incentive (RDTI) (MBIE/IR)
A refundable tax credit for businesses performing R&D in NZ (available to all sectors). Eligibility: ≥$50k R&D spend/year (or via approved research provider), airtree.vc
15% tax credit on eligible R&D expenditure (annual cap $120m spend), airtree.vc Unused credit refundable for pre-profit startups under certain conditions.
15% of R&D costs
RDTI NZ airtree.vc
New to R&D Grant (Callaghan Innovation)
Grant for companies new to performing R&D, to build capability over 2 years. Eligibility: NZ companies with < $50k R&D spend in last 3 years and no large prior R&D grants. airtree.vc. (Must co-fund 50%.)
Up to $400,000 NZD over 2 years, split 50/50: up to $200k for R&D project costs and $200k for building internal R&D. airtree.vc
$400,000
AirTree VC Guide airtree.vc
R&D Experience Grant (Callaghan)
Supports hiring an undergrad tertiary student intern for a summer R&D project. Eligibility: Active R&D program and ability to mentor the student.
$8,840 NZD grant (plus GST) per student for a 400-hour (~10 week) full-time internship airtree.vc (Covers student stipend/payment.)
$8,840
AirTree VC Guide airtree.vc
R&D Career Grant (Callaghan)
Supports hiring a recently graduated Masters or PhD student into your R&D team. Eligibility: Active R&D program and project for the grad.
50% of annual salary for 6 months, up to $30,000 (Masters) or $35,000 (PhD) NZD + GST airtree.vc (Paid to company as salary subsidy for first 6 months of employment.)
$30–35 k
AirTree VC Guide airtree.vc
Capability Voucher (RBP Network) (NZTE)
Government-funded via Regional Business Partners: subsidy for business training or coaching. Eligibility: NZ SMEs <50 employees looking to build management capabilities.
Up to $5,000 NZD per year in co-funding for approved training/advisory services (covers 50% of course/consultation fees) ebopchamber.co.nz.
$5,000
NZ RBP Program ebopchamber.co.nz

Trusted Partner Platforms for Gated Perk Programs

In addition to the above open-access offers, NZ startup founders can also explore trusted perk platforms and networks that aggregate “gated” deals (requiring membership or certain program participation). While these platforms are not themselves perk providers, they connect founders to many supplier deals (often the same suppliers as above, but sometimes on better terms) if you join or qualify. Here are some notable ones:

Platform Name
Description
Key Benefit for NZ Startups
Link
Secret (JoinSecret)
A dedicated marketplace for startup perks, operating on a freemium/premium membership model. jeanloup.medium.com. Secret negotiates discounts and credits for 300+ SaaS tools. Premium membership (~$149–199/year) unlocks all deals.
Access to hundreds of curated startup deals in one place (e.g. up to $1,000 in Notion credits, Slack credits, etc.), with an easy application process and support ensuring you get the perks. Over 88,000 startups use Secret- joinsecret.com.
Secret Premium Deals joinsecret.com
Founder Club (Product Hunt)
An invite-only perks program run by Product Hunt (known as “Founder Club”) jeanloup.medium.com. Requires a paid annual fee. Aimed at serious founders, it provides high-value offers (many overlapping with others).
One membership ($720/year) gives unlimited access to ~80+ deals (worth $100K+ total)- jeanloup.medium.com – e.g. large credits for AWS, Airtable, Notion, etc. Useful if those specific big-ticket deals align with your needs.
Product Hunt Founder Club jeanloup.medium.com
Y Combinator Startup School
A free online program & community by Y Combinator. By completing the Startup School coursework (open to anyone globally), founders unlock a bundle of perks.
100+ startup offers (valued ~$30K total) made available upon Startup School graduation- jeanloup.medium.com. This includes many common perks (Stripe, Google Cloud, etc.) but without needing equity or accelerator admission – just course completion.
YC Startup School jeanloup.medium.com
F6S
The world’s largest free platform for founders and startup programs. jeanloup.medium.com. F6S hosts a “Deals” section with hundreds of offers. Many are extended trials or discounts open to all F6S users, while others are tied to specific partner accelerators.
Free to sign up and browse 537+ offers- jeanloup.medium.com. Delivers over $2.5 B in startup deals historically f6s.com. A great catalog of available perks (e.g. “6 months free Zendesk” is featuredf6s.com), though some high-value deals may require proof of accelerator participation.
F6S Startup Deals f6s.com
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