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The Best Intro Framework – Example Best Practice Email
The Best Intro Framework – Example Best Practice Email

The Best Intro Framework – Example Best Practice Email

Venture capital fundraising is primarily driven by warm introductions, with startups referred by trusted contacts being 13× more likely to get funded than those reaching out cold.

The framework below was created to help founders craft structured, compelling intros that match investor expectations and screening criteria.

Founders using The Best Intro Framework can significantly increase their chances of securing meetings, speed up fundraising, and boost conversion rates

Subject: BrightPath – $700K ARR | Youth Mental Health Platform

Hi [Investor Name],

Reaching out to share BrightPath Health — we deliver youth mental health care within 72 hours through school-linked triage and therapist matching.

We’re currently at $700K ARR, 6× YoY growth, 88% retention, and live with pilots across school networks representing 40K+ students. We’ve signed an MOU with NZ’s largest public school provider and are expanding our therapist network and reporting capabilities this quarter.

We’re raising $1.5M seed to scale district onboarding and expand clinical capacity. Given your work in tech-enabled care and system infrastructure, I thought this may be of interest.

Deck attached, company introduction pasted below.

If you're open to connecting, I’m available at the following times (your time zone):

Mon: 9:00–11:00am or 2:00–4:00pm

Tues: 10:30am–12:00pm or 3:00–5:30pm

Wed: 9:00–10:30am or 1:00–4:00pm

Thurs: 8:30–11:30am or 2:30–5:00pm

Let me know what works best.

Maya Chen

Founder & CEO, BrightPath Health

www.brightpath.health

BrightPath Health

www.brightpath.health

Industry: $10B youth mental health sector

Problem: Public and private mental health services have 6–12 week waitlists for adolescents, leaving families without timely or affordable care during periods of acute need

Solution: BrightPath delivers clinically vetted therapy within 72 hours via digital triage, addressing urgent access gaps for youth.

Key competitive advantages:

– Direct partnerships with school systems for built-in distribution

– Proprietary triage engine prioritizing acuity and fit, not intake order

– Therapist-matching algorithm with 94% first-match satisfaction

Market: Targeting a $3.4B wedge in youth telehealth, with expansion into adult care and education-based delivery. While incumbents focus on adult B2C or employer-driven plans, BrightPath is the only vertically integrated model designed for youth-first, school-linked mental health care.

Product: Mobile-first platform with 24-hour matching, progress tracking, and school compliance reporting — optimized for low-barrier onboarding in institutional settings

Traction: $700K ARR, 6× YoY growth, 88% retention; active pilots across three education networks representing 40K+ students

Pipeline: Signed MOU with NZ’s largest public school provider; expanding therapist network and launching outcome-based analytics module

Raise: $1.5M seed to scale sales ops, onboard new districts, and expand clinical coverage in Tier 2 regions

Team: Founder: Maya Chen [LinkedIn link] — Former Google ML lead and second-time founder (prior edtech exit).

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