Most NZ brand exits happen without VC. This part explains what acquirers want and gives real NZ case studies.
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1. Acquisition Prep Steps
- Set up financials for due diligence
- Separate IP into a holding company
- Record founder roles and responsibilities
- Capture partner relationships clearly e.g. distributor contracts
2. What Acquirers Want: Exit Prep Checklist
Product differentiation and portfolio fit
Sales momentum, market share
Proven repeat customer base
$3-10M+ revenue
Clear growth path - local / international
Healthy margin structure
Potential synergies/efficiencies
Exit potential (depending on acquirer)
Clean ownership structure - documented, easy to engage with, aligned
Registered trademarks & IP ownership
Mini-Case Studies: NZ Consumer Brand Acquisitions
Manuka Health (Honey & Wellness)
Acquired by Quadrant Private Equity, then Hong Leong Group
Em’s Power Cookies (Biscuits)
Acquired by Cookie Time
Earthwise (Cleaning, Laundry & Personal Care)
Acquired by Henkel
Natural Pet Food Group (Premium Pet Food)
Acquired by KKR
Bostock Brothers (Organic Chicken)
Acquired by Inghams
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