Part 2: The Only Thing That Matters

Validate the pain, not the product.

Your only job in Month 1 is proving a real customer problem exists and people will pay to solve it.

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Outline

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Tools

1. Problem > Solution > Product hierarchy

At the start, the only thing that truly matters is this:

Clearly define the problem and find the leanest way to build a solution that customers will pay for.

Better means direct, not incremental.
If your only edge is “slightly better UX” than the next guy, you’ll struggle to win.
Your MVP will almost always have fewer features than your competitors.

Bonus Tip 1: Don’t assume who your customer will be, find out who they actually are.

Bonus Tip 2: If you build it they will not come.

Model: If you build an app, you’re likely to starve to death before getting enough paying customers to afford your startup.

GTM: You can’t afford marketing spend in the beginning. Think through no-spend ways to approach and convert customers.