Bootstrapped
Small businesses
2010
Marketplace platform
Video production marketplace
90 Seconds raised a US$7.5 M Series A in 2016 led by Sequoia India and a US$20 M Series B in 2019 from Sequoia India, SIG, AirTree Ventures, Qualgro, and Right Click Capital to accelerate global growth.
Its earliest adopters were Australasian brands and agencies commissioning video campaigns through the platform; as the network of creators expanded, thousands more followed.
Startup Rollercoaster
The Spark
In 2010, New Zealander Tim Norton envisioned a way for brands to order video as easily as ordering a ride. He launched 90 Seconds to connect clients with freelance videographers through a digital marketplace.
The Peak
As adoption spread, the model proved compelling. By 2016, 90 Seconds raised a US$7.5 M Series A from Sequoia India to expand globally. By 2019, the company had delivered over 30,000 videos for more than 3,000 brands and closed a US$20 M Series B.
The Drop
Operating in more than 160 countries and 900 cities created strain. Ensuring consistent quality across thousands of creatives and complex multi-market projects proved challenging.
The Reset
The company invested in workflow automation and collaboration tools to streamline production. It expanded offices beyond Australasia into hubs such as Singapore, London, Sydney, Tokyo, Manila, and Auckland, with plans for San Francisco, New York, Hong Kong, and Berlin to support enterprise customers locally.
The Discipline
A global community of videographers was vetted, rated, and managed through the platform. This system, combined with workflow visibility for clients, kept quality high and standards consistent for international projects.
The Climb
Armed with new capital and refined processes, 90 Seconds deepened its platform, built strategic partnerships, and established itself as the leading global video-production marketplace.
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